Avolta is proud to have acted as sole advisor to Poool on its sale to Darwin CX.
By combining Poool’s front-end expertise with Darwin CX’s back-end capabilities, the two companies will form a powerful single reader revenue platform, whether through subscriptions, donations, print and digital, built specifically to help media companies manage engagement, conversion, and retention of their audiences.
Together, this integration offers publishers a full subscription platform to manage all direct reader revenue, whether through subscriptions, donations, print, or digital, with total control over the reader experience at every stage.
About Poool.
Founded in 2016 in Bordeaux, France, helps 250+ media companies across 25+ countries grow reader revenues, including L’Équipe, Les Échos, ELLE, Le Parisien, Irish News, The Kyiv Independent, and Hello!/Hola. The platform gives media teams full autonomy over engagement, conversion, and retention, without needing developers. Poool is also the team behind Audiencers, the leading publication and community for digital publishing professionals.
About Darwin CX.
Founded in 2018 in Ontario, Canada, and has expanded its presence to the US, UK, and Germany, partnering with local operating experts to deliver tailored support. Providing next-generation subscription management and customer experience solutions for publishers, media companies, and membership organizations worldwide, Darwin CX leverages AI-driven insights and a highly flexible platform to help organizations engage audiences, optimize revenue, and scale with ease.
About Avolta.
Avolta is a leading European tech investment bank with deep expertise in software transactions. Advising Poool on its sale to Darwin CX marks another landmark in the software industry. The bank has recently advised:
- Beyable on its sale to SaleCycle
- Linkurious on its proposed acquisition by Nuix Limited (ASX: NXL)
- Shippingbo on its investment by Main Capital Partners
- Deepomatic on its sale to IQGeo (KKR)
- Alobees on its sale to Eternia
- Elevo on its acquisition by Assessio (Pollen Street Capital)
- BID Equity on its acquisition of TinyMDM
- Sogexia on its LBO with Capza
- Buildrz on its sale to Oneclick LCA (PSG, Infravia)
- Unifai on its sale to Akeneo (Summit Partners)
- Dartagnan on its sale to JustRelate (BID Equity)
