• eCommerce

Deal Type

  • M&A

Created in 2007, the start-up operates the e-commerce of some fifteen brands, including Eres, Aigle, De Fursac and Kookaï. Its services range from site creation to logistics management, marketing and after-sales service. Mixcommerce does not report its results but reports a 50% increase in turnover for its customers over the first quarter. “Mixcommerce is close to achieving financial equilibrium,” explains its founder, Philippe Rodriguez.

The La Poste group buys Mixcommerce and its trading platform to offer brands the opportunity to delegate their e-commerce activities. With Mixcommerce’s e-commerce platform, La Postecom completes its service offer to e-merchants, packaged so far in its “Box e-commerce”, aimed mainly at SMEs. In addition to its logistical know-how, La Poste also relies on its on and offline marketing activities via Mediapost, which, in addition to paper-based routing, relies on a base of 20 million emails. For La Poste,”the aim is to become a reference partner for e-commerce players by offering each type of e-commerce retailer solutions to develop their online and offline sales”.