• Marketing

Deal Type

  • M&A

Since its establishment in 2010, Cassiop has developed a unique savoir-faire in France with its solution Kimple, turning the company into a top-tier player in promotional marketing through gaming.
Within only two years, Kimple has managed to seduced 150 key client accounts, has developed 300 games and has experienced a 200% year-over-year growth.

Sogec, a subsidiary of French group La Poste, specialized in relationship and promotional marketing, annouced it acquires a majority stake in Kimple.
With this operation with Cassiop, which also edits about fifty dedicated applications, Sogec strengthens its digitalization and audience engagement strategy through gaming media and will unveil a new offer in the coming weeks.