Avis de Maman


  • Media

Deal Type

  • M&A

Founded in 2011, Avisdemamans.com is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all digital mums to discover, share and create.

Its mission is to provide parents with a trusted, yet simple and efficient, way to access all the services they will need through the course of parenthood.

Whether it’s parenting or pop culture, fashion or food, DIY or décor, its award-winning editorial team, experts, bloggers, and social media influencers produce authentic and on-trend content every day reaching more than 370k monthly u.v. and 30k social media fans. Consolidating a catalogue of over 12k products and 170k advices, its robust, end-to-end suite of premium branded content, e-commerce platform and monthly box.

Mayane Group, publisher of the magazines Parole de Mamans, the Guide des Nouvelles Mamans, Parole de Pediatres, Parole de Sages-femmes and the website paroledemamans. com, has just acquired the Avis de Mamans platform. Thus, Mayane Group completes its offer by enriching its market research division and the acquisition of a new eCommerce activity.