Avolta is pleased to have acted as exclusive financial advisor to BEYABLE on its sale to SaleCycle, a global leader in ecommerce solutions. This transaction brings together two highly complementary platforms to create a European challenger to global martech platforms.

About BEYABLE

Founded in 2014 and headquartered in Paris, BEYABLE is a fast-growing technology company specialising in onsite personalisation and conversion optimisation. Its platform leverages real-time behavioural intent scoring to segment traffic dynamically and deliver personalised experiences across devices. BEYABLE is trusted by leading international brands such as FedEx, A.P.C., Saint-Gobain and Sisley, enabling them to maximise the value of every website visit.

Transaction rationale

With this acquisition, SaleCycle integrates BEYABLE’s real-time intent scoring and onsite personalisation capabilities into its full-funnel conversion platform. The combined offering brings together identity resolution, behavioural analysis, personalisation, testing and remarketing across channels including email, SMS, WhatsApp and RCS. This strategic combination addresses growing demand from ecommerce brands for a unified, real-time approach to identifying, understanding and converting visitors, while maximising return on marketing investment in an environment of rising acquisition costs.

The transaction enables BEYABLE to benefit from SaleCycle’s international footprint and long-standing enterprise relationships, accelerating its global expansion while continuing to deliver measurable ROI and agility to its customers. It also supports SaleCycle’s ambition to build a European-owned martech platform offering a trusted alternative to global marketing suites, combining advanced conversion capabilities with strong European data governance.

About Avolta

Avolta is a leading European tech investment bank with deep expertise in software transactions. Advising BEYABLE on its sale to SaleCycle marks another landmark for Avolta in the software space, reinforcing its leadership. The firm has recently advised:

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