Created in 2012, Red Luxury is a watch and jewelry company with a strong digital approach. It aims to disrupt the traditional watch and jewelry business by promoting differentiating products through alternative distribution networks. Red Luxury uses social media and Web Marketing tools to design and distribute its collection worldwide. The company has received great traction so far, and they have now operations in 12 countries while 87% of their revenue is made online.
Avolta Partners has advised Red Luxury in their fund raising led by Newfund. The fund raised will be used to sign new clients while expanding their product range. According to Romain Benichou, Red Luxury’s co-founder: ” This fundraising is the opportunity to develop our business on the connected watch segment, a market in great expansion. Our first smart watch will be launched late 2014 with our collaborator Vuarnet. ” And Red Luxury’s co-founder David-Emmanuel Cohen to add ” We are very excited to welcome a prestigious partner such as Newfund. Their expertise will help to consolidate our innovative business model while improving our clients’ profitability. “
Avolta Partners has also advised Red Luxury in the acquisiton of Timefy, the leading marketplace for design and urban watches lovers. The amount of the transaction has not been disclosed.
Each x Other was born of an encounter between fashion designer Ilan Delouis and artistic director Jenny Mannerheim. Inspired by a poem by Robert Montgomery “Safe and warm here / In the fire of each other”, the duo decided to create a masculine wardrobe for women, a unisex and collaborative brand which invites artists, designers and craftmens to design model for their collections. This common and identical wardrobe for him and for her plays with myths of androgyny and the ideo of the twin flame. Its natural fabrics, timeless colour code an essential fit join to create the signature Each x Other aesthetic, while european manufactures limit the distance between the fabricant and the wearer.
Avolta Partners has advised the Each x Other team in their first funding round led by CDC Entreprises.